Earn Media Coverage Through Genuine Relationships
Build connections with journalists and publications that matter to your field, through thoughtful outreach that respects their work and their time.
Back to HomeWhat This Service Delivers
Meaningful relationships with media contacts who cover topics relevant to your work. Not mass email blasts to journalists who don't care about your industry, but thoughtful, personalized outreach to people whose audiences overlap with yours.
Over time, you'll see your name and expertise appearing in publications your clients and prospects actually read. This builds credibility in ways advertising simply can't match—when a trusted journalist or publication covers your work, it carries weight that paid promotion never will.
Perhaps most valuable is the positioning this creates. Being quoted as an expert, having your insights referenced, or your projects covered establishes you as a credible voice in your field. That reputation compounds over time, opening doors to opportunities you wouldn't have accessed otherwise.
The Challenge You're Facing
You know media coverage would help establish credibility and reach potential clients, but you don't have the time or expertise to navigate media relations yourself. Writing press releases and cold-emailing journalists feels awkward, and you're not sure which publications or contacts are actually worth pursuing.
You've seen other businesses get coverage and wondered how they managed it. Was it luck? Connections? Some PR technique you're not aware of? The whole process feels opaque, and the last thing you want to do is annoy journalists with irrelevant pitches or come across as self-promotional.
At the same time, you recognize the value of being seen as an authority in your field. When prospects discover you through a thoughtful article or see you quoted in a publication they trust, it changes the conversation. You just need someone who understands how to make that happen without resorting to spammy tactics or wasting anyone's time.
Our Approach to Public Relations
We start by identifying journalists, podcasters, and publication editors whose beats overlap with your expertise. Not just anyone who might conceivably be interested, but people who regularly cover topics where your perspective would add genuine value to their work.
Our outreach is personalized and respectful of their time. We study what they've written about, understand their angle, and only reach out when we have something genuinely newsworthy or insightful to offer. This isn't about promoting you—it's about providing them with expert sources and valuable perspectives that serve their readers.
When opportunities arise, we prepare you with talking points, context about the journalist's focus, and what angle they're likely pursuing. We handle the logistics and follow-up while you focus on providing thoughtful responses. Over time, these relationships develop naturally, with journalists reaching out directly when they need expertise in your area.
Relationship-First Approach
We focus on building genuine connections with media contacts rather than chasing one-off coverage wins. This long-term perspective yields better results and more sustainable visibility.
Quality Over Quantity
We pursue coverage in publications your audience actually reads and respects, rather than accumulating mentions in outlets that don't matter to your business goals.
What Working Together Looks Like
Initial Strategy Development
We spend the first few weeks understanding your expertise, identifying newsworthy angles about your work, and researching relevant media contacts. This foundation ensures our outreach is targeted and meaningful.
Ongoing Outreach & Relationship Building
We maintain regular, thoughtful contact with media professionals in your field. This includes sharing relevant insights, offering you as an expert source for their stories, and staying aware of opportunities where your perspective would add value.
Interview Preparation & Support
When coverage opportunities arise, we brief you on the journalist's focus, prepare talking points, and help you articulate your expertise clearly. You're never caught off guard or unprepared for media interactions.
Coverage Tracking & Reporting
We monitor when and where you're mentioned, track the sentiment and reach of coverage, and provide regular updates on our outreach activities. You stay informed about the relationships being built and the visibility being generated.
Investment & What's Included
Per month, ongoing partnership
This includes:
- Comprehensive research to identify relevant media contacts and publications
- Development of newsworthy angles and story ideas aligned with your expertise
- Personalized outreach to journalists, podcasters, and editors in your field
- Ongoing relationship management with established media contacts
- Interview preparation and media training for coverage opportunities
- Coordination and follow-up for all media interactions
- Coverage monitoring and tracking across relevant publications and platforms
- Monthly reporting on outreach activities, relationship development, and results
- Strategic guidance on leveraging coverage for maximum impact
This represents an ongoing investment in building your credibility and visibility within your field. The monthly retainer covers consistent relationship-building work that compounds over time, with media contacts becoming familiar with your expertise and more likely to reach out when they need expert sources.
Minimum engagement: three months to allow time for relationship development and meaningful results. Cancel anytime after the initial period with 30 days notice.
How We Ensure Quality Results
Our effectiveness comes from our background in journalism. We understand what makes a story newsworthy, how journalists work, and what kinds of sources they value. This isn't generic PR following a template—it's outreach informed by actual media experience.
We measure success not just by the number of mentions you receive, but by the quality and relevance of coverage. One feature in a publication your prospects actually read is worth more than a dozen mentions in outlets nobody in your field pays attention to. Our focus stays on building the relationships that lead to meaningful visibility.
Realistic Timeline
Public relations is relationship-building work that develops over time. Initial coverage opportunities may arise within the first month or two, but the real value compounds as relationships mature and journalists become familiar with your expertise.
- • Month 1-2: Foundation building and initial outreach
- • Month 3-4: First coverage opportunities typically emerge
- • Month 5-6: Established relationships begin yielding regular opportunities
- • Ongoing: Journalists start reaching out proactively for expert input
What Progress Looks Like
Success in PR isn't just about volume of coverage—it's about building credibility and positioning over time. We track both quantitative metrics and qualitative indicators of relationship development.
- • Growing network of relevant media contacts
- • Coverage in publications your audience respects
- • Positioning as an expert source in your field
- • Journalists reaching out directly for your perspective
Our Commitment to You
We're confident in our ability to build meaningful media relationships because we approach PR with the same respect for journalists that we ask you to have for your clients. Our outreach is thoughtful, our pitches are relevant, and our focus is on providing value rather than just seeking coverage.
While we can't control whether specific journalists choose to cover your work—that's ultimately their editorial decision—we can ensure that the right people know about your expertise and have opportunities to engage with it. Most importantly, we handle this outreach in a way that enhances rather than damages your reputation.
We require a minimum three-month engagement to allow sufficient time for relationship development and meaningful results. After that initial period, you're free to continue or discontinue the service with 30 days notice. Before committing to anything, we start with a consultation to discuss your goals and determine if PR makes sense for your current situation.
Getting Started
If you're interested in building media relationships, the next step is a conversation about whether PR is appropriate for your current situation. Not every business benefits from media coverage, and we're honest about when it makes sense and when it doesn't.
We'll discuss what kinds of angles might be newsworthy about your work, which publications would be most valuable to appear in, and what realistic outcomes look like given your field and circumstances. You'll have a clear understanding of what this work entails before making any commitment.
If we move forward, we'll formalize the engagement terms, discuss your availability for potential media interactions, and begin the research and relationship-building work. If it doesn't seem like the right fit, we'll tell you directly and perhaps suggest alternative approaches to building credibility.
What Happens After You Contact Us
We'll respond within one business day to schedule an initial conversation about your goals and situation.
During that discussion, we'll explore whether PR makes sense for your business and what kinds of coverage would be most valuable.
If we're a good fit, we'll outline the engagement terms, timeline expectations, and initial strategy approach.
You take time to consider the proposal. When ready to proceed, we'll formalize the agreement and begin building your media presence.
Ready to Build Your Media Presence?
Let's discuss whether public relations makes sense for your business and what kinds of coverage would serve your goals.
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