Video production setup

Your Story Deserves More Than Generic Video

Create moving image content that captures the depth and nuance of what you actually do, not just surface-level messaging.

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What This Service Delivers

Video content that communicates your work with the authenticity it deserves. Not flashy promotional material that oversimplifies what you do, but thoughtful visual storytelling that respects your expertise and your audience's intelligence.

You'll receive professionally produced video that you can use across your marketing channels, knowing it represents your work accurately. The kind of content that helps prospects understand your value before you ever speak with them, and positions you as someone who takes their craft seriously.

Perhaps most importantly, you'll have a finished piece you're genuinely proud to share—something that feels like an honest representation of your business, not just marketing content.

The Challenge You're Facing

You know video would help communicate what you do, but most video production feels like it's designed for a different kind of business. The templates, the stock music, the generic testimonials—it all feels disconnected from the thoughtful work you actually perform.

You've looked at other companies' videos and thought, "That doesn't capture anything meaningful." The production quality might be fine, but the content feels shallow. It's all benefits and features without any real substance about how the work actually happens or why it matters.

You need something different—video that can hold the complexity of what you do while still being accessible to people who aren't experts in your field. But finding someone who understands that balance, who won't push you toward the standard promotional approach, has been difficult.

Our Approach to Video Production

We start by understanding your work in detail—not just what you want to say about it, but the actual substance of what you do and why it matters to your clients. This isn't a quick discovery call; it's a genuine conversation about your expertise, your process, and what sets your approach apart.

From there, we develop a narrative structure that does justice to that complexity while remaining clear and engaging. The goal is video that educates without oversimplifying, that positions you as an expert without resorting to jargon, and that feels authentic to who you are as a business.

The production itself is handled professionally but not intrusively. We work efficiently, respect your time, and make decisions that serve the story rather than showing off technical capabilities. The result is video that looks polished but feels genuine.

Documentary Mindset

We approach each project with a documentary sensibility—seeking to understand and accurately represent what you do, rather than imposing a predetermined marketing formula.

Collaborative Process

You're involved in key decisions about messaging and direction while we handle the technical execution and production logistics. Your expertise shapes the content.

What Working Together Looks Like

1

Discovery & Concept Development

We spend time learning about your work, your audience, and what you want this video to accomplish. Together we develop a narrative approach that serves those goals while staying true to who you are.

2

Pre-Production Planning

We handle scripting, storyboarding, and logistics planning. You review and provide input to ensure the direction aligns with your vision. We finalize shoot locations, timing, and any participants needed.

3

Production Day

We arrive prepared with appropriate equipment and crew for your project scope. Filming is conducted efficiently and professionally, with attention to capturing both the visual elements and the substance of your message.

4

Post-Production & Refinement

We edit the footage, add appropriate music and graphics, and deliver a first cut for your review. Based on your feedback, we make refinements until the final piece accurately represents your vision. Files are delivered in formats suited to your intended platforms.

Investment & What's Included

$7,500

One-time project investment

This includes:

  • Initial discovery session to understand your work and goals
  • Concept development and narrative structure planning
  • Professional scripting and storyboard development
  • Full production day with appropriate equipment and crew
  • Professional editing, color grading, and sound mixing
  • Two rounds of revisions to ensure the final piece meets your vision
  • Final delivery in multiple formats optimized for different platforms
  • Guidance on how to use the video effectively across your marketing channels

This represents the value of having professional video content that accurately represents your work and serves your marketing needs for years to come. The investment covers both the immediate production work and the ongoing benefit of having this asset available.

How We Ensure Quality Results

Our effectiveness comes from our background in documentary and long-form journalism. We're trained to find the meaningful story in complex subjects and communicate it clearly without oversimplifying. This isn't corporate video production applying templates—it's thoughtful visual storytelling adapted to your specific situation.

The process is structured to keep you involved at key decision points while handling the technical execution that requires specialized expertise. You'll see concepts before we shoot, review edits before they're finalized, and have opportunities to provide input throughout. This collaborative approach ensures the final piece reflects your vision while benefiting from our production experience.

Realistic Timeline

From initial conversation to final delivery, expect the process to take approximately six to eight weeks. This allows time for thoughtful development, production scheduling, and refinement based on your feedback.

  • Week 1-2: Discovery and concept development
  • Week 3-4: Pre-production and shoot scheduling
  • Week 5: Production day and initial editing
  • Week 6-8: Revisions and final delivery

Quality Standards

Every video we produce meets professional broadcast standards for technical quality while maintaining the authentic feel that makes the content trustworthy. We measure success by whether the video accurately represents your work and serves your marketing goals.

  • Professional-grade audio and visual quality
  • Content that accurately represents your expertise
  • Clear messaging that resonates with your audience
  • Deliverables optimized for your intended use

Our Commitment to You

We're confident in our ability to create video content that serves your needs because we take the time to understand what those needs actually are. Our process is designed to ensure the final piece reflects your vision and represents your work accurately.

If at any point during the project you feel we're heading in the wrong direction, we'll pause and recalibrate. The revision rounds are built into the process specifically to give you opportunities to provide feedback and ensure we're on track. Your satisfaction with the final piece matters because we want you to use it confidently.

Before committing to the full project, we start with an initial consultation to discuss your needs and determine if our approach is appropriate for your situation. This conversation helps both of us assess whether we're a good fit. There's no pressure to move forward if it doesn't feel right.

Getting Started

If this approach resonates with you, the next step is a conversation about your specific needs. We'll discuss what you're hoping to communicate, who you're trying to reach, and whether video is the right medium for those goals.

From that conversation, we'll outline what a project might look like—the timeline, the deliverables, and any specific considerations for your situation. You'll have a clear picture of what to expect before making any commitment.

If you decide to move forward, we'll formalize the project scope and timeline in writing, then begin the discovery phase. If you determine this isn't the right fit for your current needs, that's perfectly fine. We appreciate the opportunity to discuss your situation either way.

What Happens After You Contact Us

1

We'll respond within one business day to schedule an initial conversation at a time that works for you.

2

During that conversation, we'll explore your needs, goals, and whether our approach is appropriate for your situation.

3

If we're a good fit, we'll provide a detailed project outline including timeline, deliverables, and next steps.

4

You take whatever time you need to consider the proposal. When you're ready to proceed, we'll formalize the agreement and begin work.

Ready to Create Video That Does Justice to Your Work?

Let's have a conversation about what you're hoping to communicate and whether this approach makes sense for your situation.

Start the Conversation

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